Optimizing Best Solution® for Dubai Business Setup Keywords
About the Client – Best Solution®
Best Solution® is a premier business setup consultancy based in Dubai, UAE, dedicated to empowering visionary entrepreneurs with seamless company formation, licensing, and operational support. Specializing in everything from 2-day business registrations to visa facilitation, VAT compliance, and financial auditing, the firm helps global visionaries establish and thrive in Dubai's dynamic ecosystem. With a focus on transparency, no hidden charges, and a vibrant community for knowledge-sharing, Best Solution® positions itself as the go-to partner for hassle-free UAE business journeys.
The SEO Mission
The objective was to elevate the website www.best-solution.ae to Google's first page for high-intent, competitive keywords in the Dubai business setup niche, such as:
Business Setup in Dubai
Company Formation Dubai
Business Registration UAE
The strategy emphasized dominating organic search results, local maps, and informational queries to attract international entrepreneurs searching for reliable setup services, driving qualified leads and conversions
Keyword Research & Competitor Analysis
Target Keywords
Through in-depth tools like Google Keyword Planner and Ahrefs, we identified terms with strong commercial intent, high search volume (500–5,000 monthly), and moderate-to-high competition:
Primary Keywords:
Business Setup in Dubai
Company Formation Dubai
Business Registration UAE
Secondary Keywords:
Dubai Business License Cost
Visa for Business in Dubai
VAT Registration UAE
Competitor analysis revealed gaps: Top rivals like setup firms in free zones had thin content and poor local optimization, while informational sites lacked conversion-focused CTAs. Our edge? Hyper-local, service-specific content tailored to expat entrepreneurs.
On-Page SEO Implementation
As the architect of the site's content, information architecture, and SEO foundation, I restructured the site from a basic landing page into a comprehensive hub with intuitive navigation: Home > Services (e.g., Licensing, Banking, Visas) > Resources (Blogs, Calculators) > About > Contact.
Title Tags & Meta Descriptions
Optimized every page for click-through appeal:
Example (Homepage): Title: Business Setup in Dubai | Fast Company Formation & Registration UAE | Best Solution®
Meta: Calculate your business setup costs in Dubai with Best Solution®. Get licensed in 2 days, open bank accounts, and thrive—no hidden fees. Start your UAE journey today.
Header Tags and Content Structuring
Implemented a logical H1-H4 hierarchy across pages. The homepage H1 ("Best Solution® To Setup Your Business in Dubai") naturally incorporated primaries, with subheaders like "Calculate Your Business Setup Costs in Dubai" leading into service breakdowns. Content was enriched with long-form guides (1,500+ words) on topics like "Dubai Free Zone vs. Mainland Setup," boosting dwell time and E-E-A-T signals.
Internal Linking Strategy
Strategic silos linked services to resources: e.g., "License Approved" section linked to a dedicated calculator tool and blog on costs. This reduced bounce rates by 40% (pre- vs. post-launch) and aided crawlability, with footer NAP (Name, Address, Phone) consistency.
Geo-Targeted SEO (GEO)
Local Content Creation
Dubai-centric blogs were developed, targeting queries like "Best Free Zones for IT Businesses in Dubai" and "UAE Golden Visa for Entrepreneurs." Location pages for key areas (e.g., DMCC, JLT) included maps and service radii, drawing from the site's "Nestled in the Heart of Dubai" ethos.
NAP Consistency
Uniform NAP across site, footer, and embedded Google Maps ensured strong local signals. Structured data for LocalBusiness schema reinforced Dubai as the primary location.
Local SEO – Google Business Profile Optimization
Complete Business Profile Setup
Fully claimed and optimized the GBP:
Categories: Business Consultant, Legal Services, Immigration Consultant
Accurate hours, website, services (e.g., "2-Day Registration"), and coverage areas (Dubai, Abu Dhabi)
Photo and Video Optimization
Uploaded 20+ high-res images of office setups, partner collaborations, and infographics. A 30-second video tour of the "Account Opened" process was added to showcase efficiency.
Customer Reviews and Engagement
Implemented a review funnel via email post-service, yielding 4.9/5 stars. Every review received personalized responses, boosting trust and local pack rankings.