Social Media Growth Case Study – Turning Followers into Customers

ORM Case Study – Strengthening Online Presence

I managed multiple ORM projects focused on enhancing brand reputation and maintaining a positive digital presence across social media platforms. By monitoring reviews, handling customer feedback, and creating strategic response plans, I ensured consistent brand trust and credibility.

Through proactive content updates and engagement strategies, these brands achieved improved sentiment, stronger community relations, and long-term online reliability.

Apta Lighting Studio

Dark Vape Club

Namaskar Lifestyle

Tcuts Unisex Salon Calicut

To attract skilled players and enthusiasts to register for the selection process, our strategic Meta campaigns aimed to maximize reach, engagement, and landing page conversions.

Key Achievements:

300+ Registrations Achieved: Through highly targeted Meta lead generation campaigns, we successfully drove over 300 registrations from aspiring footballers across Kerala’s districts.
Optimized Cost Per Registration (CPR): Despite initial challenges, our continuous optimization reduced the CPR to just ₹45 within 10–20 days of campaign execution.
UGC Reels Driving Engagement: By integrating engaging User-Generated Content (UGC) reels, we captured the excitement of Kerala’s football culture, increasing engagement and participation across platforms.

Campaign Strategies Implemented:

District-Wise Targeting: Customized ad sets were created for each district in Kerala, ensuring precise audience targeting and localized reach.
Daily Ad Spend Optimization: With an average daily budget of ₹2 Lakhs, we efficiently distributed spend across reach, video view, engagement, and lead generation campaigns to maximize performance.
Creative-Driven Engagement: Compelling ad creatives showcased the energy and spirit of the game, while concise copy and CTAs encouraged direct registrations.
Consistent Branding: The campaign maintained visual and thematic consistency across all ad formats, reinforcing brand recall and trust.

Conclusion:
The Super League Kerala Football Tournament Selection Campaign is a powerful example of how data-driven Meta marketing can fuel grassroots sports initiatives. Through strategic targeting, engaging visuals, and optimized performance, we successfully mobilized football talent across Kerala, strengthening the state’s sporting legacy.

Social Media Case Study – Super League Kerala Football Tournament

Achieving 10x Growth in 8 Days with a ROAS of 3.7x

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Client Profile:
A fast-growing D2C skincare brand approached us after experiencing stagnation, generating around ₹3 Lakhs in monthly revenue. Their goal was to achieve sustainable growth and an ROAS between 3x and 4x through a revamped Meta Ads strategy.

Initial Challenges:
Upon auditing their Meta account, we identified key issues, including account instability, lack of structured campaigns, and minimal creative testing. Their average ROAS was limited to 1.5x–1.8x, indicating underutilized potential and ineffective creative direction.

Strategies Implemented:

Ad Account Simplification: We restructured the ad account by eliminating redundant campaigns and focusing on high-performing ad sets. This improved delivery efficiency and budget control.
Creative Testing & Optimization: Recognizing the importance of strong visuals and copy, we conducted systematic A/B testing with multiple ad formats—carousel, reels, and single-image ads—to determine the highest-performing combinations.
UGC Reels for Authentic Engagement: To build trust and authenticity, we incorporated User-Generated Content (UGC) reels that highlighted real product experiences, testimonials, and skincare results. This approach boosted credibility and engagement.
Budget Optimization: By analyzing performance daily, we strategically scaled winning ad sets while pausing underperforming ones, ensuring the highest possible return on every rupee spent.

Remarkable Results:

10x Growth in Just 8 Days: The brand’s revenue surged to ₹10,49,787, marking a massive growth within a single week of campaign execution.
ROAS of 3.7x: Our refined Meta Ads strategy achieved a Return on Ad Spend of 3.7x, exceeding the client’s expectations.
Strategic Ad Spend: With a total investment of ₹2,80,257, we delivered strong profitability and performance consistency.

Conclusion:
This campaign demonstrates the power of a well-structured Meta advertising strategy. Through precise targeting, engaging UGC content, and ongoing optimization, we transformed a stagnating skincare brand into a high-performing D2C success story — achieving rapid growth and exceptional ROI within days.